In the past two years, the camping economy has become unprecedentedly hot, vaguely becoming a trend that triggers camping for all people. The national multi-departmental successive release of the "outdoor sports industry development plan (2022-2025)", "guidance on promoting the healthy and orderly development of camping tourism and leisure" and many other policies, not only from the macro point of view to specify the specific direction of camping development, but also from the micro level to put forward many landing policies, providing sufficient protection for the development of the camping market.
Camping market is booming
"As long as the weather is good, the circle of friends can not be idle, often go camping together." Mr. Li, an 80-year-old guy, danced to his friends when he was "promoting" camping, "build a handsome canopy, engage in a few ice coke, eat some small barbecue, not to mention how immortal". Camping in the end how hot, the average person may not even have a concept. Jitterbug's "camping" tag has video plays in the billions, and the highest number of likes on the posts and videos shared with camping is in the millions. When you open Little Red Book, camping has become a headline topic, comparable to "beauty", with 4.5 million notes, over 50,000 direct links to products, and a 400% increase in search volume.
Camping equipment consumption is also very considerable, in the past "double 11 festival", only Tmall platform, camping products sales increased by 115%, cycling products increased by 89%, rugby, Frisbee and other emerging sports products increased by 142%, and this is only the results of the opening of the sale of 1 hour. In Vipshop is even more exaggerated, within 1 hour of the start of the promotion, tent sales jumped 3 times, sales of outdoor tables and chairs increased by more than 6 times year-on-year, gaining historic growth.
After the epidemic era, the car roof tent rose to prominence
Although the unsealing of the epidemic policy, the cancellation of off-site travel restrictions,people out of concern for the infectious power of the epidemic and their own health status, reduced the frequency the gathering activities, which has just taken off camping has brought a haze.
Tina, as the GM of world-renowned roof tent brand Wild Land, revealed that because of the suppression of the epidemic, people's yearning for nature will not only not disappear, but will be more Therefore, the choice of camping routes and locations are more free and private, often in secluded forest areas with few people, which perfectly fits the demand for camping in the post-epidemic era, and I believe that self-driving tours with car-top tents can become a way of life to release people's physical and mental stress in the post-epidemic era. It is believed that driving with a roof-top tent can become a way of life for people to release physical and mental pressure in the post-epidemic era.
Although the aftermath of the epidemic is still shrouding people's lives, there are always brands like Wild Land that provide healthy happiness for people nowadays, hope we would face the future in a positive way.
Post time: Jan-29-2023